The Loyola University 2008 PRSSA Bateman Team received first place in the National PRSSA Bateman Case Study Competition for its public relations campaign promoting Safe Kids Worldwide, an international nonprofit organization dedicated to preventing unintentional childhood injury.
The Loyola Bateman Team was one of three teams to present its winning public relations campaign at the the national Bateman Competition in Detroit, Mich., May 1-4. Team members presented their campaign to executives of General Motors and Safe Kids Worldwide. The other two finalists were California State University at Long Beach and Texas Christian University.
The PRSSA Bateman Competition is a national contest among universities to promote selected clients. This year's campaign, "Safe Kids Buckle Up," asked students to address the issue of seat belt usage among youth, ages 11 to 14.
Loyola's 2008 Bateman Team includes Shannon Corrigan, Daniel Mazier, Andrea Mulcrone, Kelly Rayner and Kelly Roth. This is the fifth year that Loyola placed first in the competition. Loyola also placed first in 2005, 2003, 2000, and 1997.