Anne Travis Underhill, A ’80, owns Diversified Advertising Services, which is celebrating its 11th year in business. The company, in Winston Salem, N.C., specializes in creating "quick-turn" presentation materials for corporate clients to use with retail buyers. The company’s clients generally work for apparel companies in the areas of sales, marketing and merchandising.
The goal is to secure as much selling space for their particular line of branded apparel—intimates, casualwear, underwear -- as possible within stores like Wal*Mart, Kmart, Kohl's, Target, etc...
“In short, we bring their visions to life working in Adobe Illustrator,” Underhill said. “The end product is typically presentation and product boards that tell their garment story by season -- back to school, spring, fall and holidays.”