Joining teams proved instrumental for Molly Mazzolini, who graduated from Loyola in 1996 with a degree in Communications Studies with an emphasis on Integrated Marketing Communications. She is currently a managing partner at Infinite Scale, a sports design consultancy in Salt Lake City. Mazzolini has worked on several major projects including Super Bowl XLV and Yankee Stadium, but her first big league work experience was as a student in New Orleans.
"I was in the Bateman team in 1996, when we placed third in the nation doing a campaign for Coca-Cola," she recalls. "I was also on the Ad team in 1995 and we placed first in the nation running a campaign for the Dodge Neon. I was a member of PRSSA and the president of PRSSA in 1996. I was also an Ad Club member."
Mazzolini says her time on Ad Team and Bateman prepared her well for the real world beyond the Loyola's walls.
"Both were opportunities to put classroom learning to use in a professional way of thinking and doing," she says. "And most importantly, it taught me to think of a project or theme holistically. A proposal to a client can't be about one great idea. It has to match the clients objectives, and sometimes you have to define these objectives for them, with the tactics needed to execute a campaign. And the research, which you complete with your team in a very hands-on approach, has to support all of the creative collaboration needed to design a great road map of advertising and/or public relations planning for the client."
Intenrships also proved to be valuable experience for Mazzolini. As a college student she worked in a number of New Orleans PR firms.
"They were very beneficial to be able to see in person a studio space and sometimes even to attend client functions or meetings. They are still valuable to be today as I was offered a job after college from one firm and I still keep in touch with one of the studio owners today – 16 years later."
In between, Mazzolini and two friends founded Infinite Scale ten years ago. The consultancy offers clients everything from event planning, to branding and design. Clients have included the Super Bowl, Utah Jazz, Salt Lake Bees and the Miami Marlins baseball stadium. Most recently they worked with Mercedes Benz to rebrand the SuperDome. She credits her time at Loyola for much of her success.
"Sometimes, as a student, is it hard to see the benefit of working so hard until you leave the campus. Trust the professors and the program. They arethere to help prepare you for your professional career. I still use skills taught via those classes to apply at my design firm. It really gives me an edge to be able to look at clients' challenges with a fresh perspective that is relative."