Strategic Communications (advertising/public relations) courses in the Loyola School of Mass Communication are service-learning oriented, in keeping with Loyola’s Jesuit mission. Students work with local 501(c)(3) nonprofit organizations – community partners/clients – to develop critical thinking and communication skills, while providing much-needed services and materials to the community partners/clients.
To identify partners for these courses, the School of Mass Communication invites proposals from nonprofit organizations, under an annual/semi-annual competitive Request for Proposal (RFP) process, for projects that can be completed by Loyola mass communication students during the academic year. Projects will be accepted for work during the spring and fall semesters each year.
Types of Projects
The project should address a communication challenge or opportunity that your organization faces but is unable to undertake with your resources. Past projects for Advertising/Public Relations Campaigns have included volunteer recruitment, branding/rebranding, event planning, media relations, fundraising and other communication-based projects. Past projects for CMMN-A317 Writing for Public Relations have included development of media materials, including media releases, brochures, public service announcements and fact sheets. CMMN-A335 Strategic Event Planning & Promotions has created informative and celebratory events.
To ensure that your application receives a fair review, be sure to read the entire site carefully and provide all required information on the online application. See Frequently Asked Questions and application form for course information.
Review and Selection
Application is a three-step process.
• In Step 1, applicants complete and submit the one-page application form and a statement identifying the organization’s strategic plan, including status of plan, creation/implementation date, evaluation/assessment process. (If the organization has no current plan, note the anticipated date of implementation of a strategic plan.) A Review Panel makes recommendations and identifies finalists.
• In Step 2 finalists will be asked to submit additional information for a second round of review and evaluation. Finalists will also be asked to participate in a round of interviews.
• In Step 3 the professor will choose one organization for the upcoming semester.